My kind of beach would be warm sun, tanning with my bikini on. Unfortunately, We don't really have that in Northern California (I get cold easily). But it's still really great to be at the beach near the ocean especially if you're camping on the beach!
Wright's Beach is a quiet little campground with about 9-10 premium sites that overlook the California Coast. There are other sites tucked in the back but still a short walk to the beach. The down side (for me) is that it can get breezy (if you're on the premium sites).
The sunset each night (if it's clear) is just beautiful and you can enjoy it right from your site. The kids love that there's sand everywhere!
The bathrooms are clean but there are no showers. There are free showers at Bodega Dunes which is part of the Sonoma Coast State Beach. The drive is short and the water is hot.
My family camps here annually, sometimes more than once. We just spent 4 nights during the memorial holiday weekend (we usually max out at 3 nights). It was a nice and relaxing vacation. We've only recently started coming here 3 years ago in 2012 after purchasing an RV. It was always too cold for me to be in the coast but with our home away from home, that's not an issue and everyone is comfortable including the kiddos. If mommy is happy, everyone is happy ;)